Consumer demand for more sustainability from their favorite products is seeing brands respond with new initiatives as seen with Aston Manor Cider packaging, which will now feature recycled materials.
The new initiative will save about 1,000 tonnes of raw material on an annual year across the brand's entire portfolio of products in a bid to focus more on overall sustainability. This is likely to be a hit with consumers who are becoming more weary about the amount of virgin materials being used to package food and beverage products.
Aston Manor Cider Head of Compliance and Sustainability Jamie Weall explained the new initiative saying, "We are proud to be driving sustainability in the alcohol industry by becoming the first business to deliver 51% recycled material into our packaging. This is a clear priority for Aston Manor Cider and supports our wider investment in sustainability."