ASOS' Style Match is a new feature that has been added to its app, allowing users to either take or upload a photo to find similar results.
While there are now more places than ever to search for outfit inspiration, this can leave the average person with tons of images saved to their smartphone, not knowing where to purchase the desired items. Currently, ASOS offers more than 85,000 products to search through, with thousands more added weekly. The tool has the potential to make it easy for all shoppers to recreate their favorite looks with affordable options.
Style Match from ASOS initially launched in the UK as of summer 2017, but this is a feature that is now available to all of its app users globally. As such, it is being called a game-changing way to shop, with many comparing it to the clothing organization system found in Cher's closet in Clueless.
Shoppable Fashion Search Apps
ASOS' 'Style Match' Conducts Image Searches on Similar Products
Trend Themes
1. Image Recognition Shopping - ASOS' 'Style Match' enables users to search for similar products by uploading or taking a photo, opening up opportunities for image recognition technology in the shopping industry.
2. Personalized Shopping Experience - The use of ASOS' Style Match feature allows shoppers to easily recreate their favorite looks with affordable options, highlighting the potential for personalized shopping experiences.
3. Convenience in Fashion Search - ASOS' Style Match simplifies the fashion search process, offering a convenient way for customers to find and purchase desired items, creating opportunities for convenient fashion search platforms.
Industry Implications
1. Fashion Retail - The development of image recognition shopping features like ASOS' Style Match introduces disruptive innovation opportunities in the fashion retail industry.
2. Technology - The growing use of image recognition technology in shopping apps, exemplified by ASOS' Style Match, presents disruptive innovation opportunities for the technology industry.
3. E-commerce - The convenience and personalized nature of ASOS' Style Match emphasizes the potential for disruptive innovation in the e-commerce industry, focusing on improving the online shopping experience.