As a brand known all across the world for its functional and high-performance footwear, Asics has recently released the highly anticipated Asics Gel-Lyte III running shoe. At first sight, the Asics Gel-Lye III looks more like a casual, colorful footwear option. In addition to its vibrant exterior, the shoe boasts some seriously cutting-edge running technology including a split tongue -- meant to improve the overall comfort of the shoe's fit while running -- and a GEL system to ease the burden of the arch and heel of the foot.
The Asics Gel-Lyte III is available in three eye-catching colorways including purple and royal blue, cherry red and turquoise, and coral and neon green.
Implications - While it is important for a business to bring forth products boasting high performance and cutting-edge qualities, it is equally as important that its product appeal to consumers on an aesthetic level. Businesses that prove capable of combining functionality and style into their products will see large returns.
Rainbow-Inspired Runners
The Asics Gel-Lyte III Sneaker Boasts Vibrant Hues & Comfy Street Style
Trend Themes
1. Functional Street Style Footwear - Businesses can explore the intersection of functionality and style in their footwear offerings, creating products that appeal to consumers on both levels.
2. Vibrant Colorways - Incorporating eye-catching and vibrant color options into products can attract consumer attention and drive sales.
3. Innovative Running Technology - There is an opportunity for businesses to develop and incorporate innovative running technologies that enhance comfort and performance in athletic footwear.
Industry Implications
1. Footwear - Footwear companies can capitalize on the demand for functional and stylish sneakers that offer innovative running technology and vibrant color options.
2. Sports and Athletic Equipment - Innovations in running technology can create disruptive opportunities for companies in the sports and athletic equipment industry, specifically in the development of comfortable and high-performance footwear.
3. Fashion and Accessories - The fusion of functionality and style in streetwear and sneakers presents a disruptive opportunity for fashion and accessories brands to tap into the sportswear market.