Ashton Kutcher is the man behind Katalyst Media, and Blah Girls is the first of their many web projects. Blah Girls runs on a common blog platform, WordPress, and is an animated character gossip show meant to provide a teen twist on pop culture.
Keeping the overhead down by having cartoons get all the face time is pretty ingenious. New videos will be added twice a week, hardly enough to keep an audience engaged, but it’s a start. There are interactive features too, and a photo blog that grabs whatever is hot and adds one of the cartoon characters to the scene.
Animated Gossip Blogs
Ashton Kutcher Launches Blah Girls
Trend Themes
1. Animated Character Gossip Shows - The success of Blah Girls as a first-of-its-kind animated gossip show presents opportunities for new animated character-driven shows centered around other trending topics.
2. Interactive Gossip Platforms - Blah Girls' interactive features, including a photo blog, show how interactive platforms can help build audience engagement.
3. Tween-focused Pop Culture Content - Creating animated content focused on pop culture geared toward tweens and teens can be a lucrative market.
Industry Implications
1. Media - Media companies can explore the opportunity to create animated character-driven shows centered around pop culture and other popular subjects.
2. Tech - Companies in the tech industry can create interactive platforms for gossip content, giving audiences a more engaging experience.
3. Entertainment - The entertainment industry can tap into the tween- and teen-focused market by producing animated content focused on pop culture topics.