Ashton Kutcher is the man behind Katalyst Media, and Blah Girls is the first of their many web projects. Blah Girls runs on a common blog platform, WordPress, and is an animated character gossip show meant to provide a teen twist on pop culture.
Keeping the overhead down by having cartoons get all the face time is pretty ingenious. New videos will be added twice a week, hardly enough to keep an audience engaged, but it’s a start. There are interactive features too, and a photo blog that grabs whatever is hot and adds one of the cartoon characters to the scene.
Animated Gossip Blogs
Ashton Kutcher Launches Blah Girls
Trend Themes
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Animated Character Gossip Shows — The success of Blah Girls as a first-of-its-kind animated gossip show presents opportunities for new animated character-driven shows centered around other trending topics.
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Interactive Gossip Platforms — Blah Girls' interactive features, including a photo blog, show how interactive platforms can help build audience engagement.
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Tween-focused Pop Culture Content — Creating animated content focused on pop culture geared toward tweens and teens can be a lucrative market.
Industry Implications
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Media — Media companies can explore the opportunity to create animated character-driven shows centered around pop culture and other popular subjects.
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Tech — Companies in the tech industry can create interactive platforms for gossip content, giving audiences a more engaging experience.
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Entertainment — The entertainment industry can tap into the tween- and teen-focused market by producing animated content focused on pop culture topics.