As We Do Chocolate Company Inc. has announced its launch as a Canadian-based, chef-led, bean-to-bar chocolate producer, aiming to expand domestic capabilities within the premium chocolate category. Founded by chef Brandon Olsen and entrepreneur Michael Held, the company seeks to provide a scalable, locally produced alternative to imported premium chocolate, particularly for the hospitality and foodservice sectors.
Canada’s chocolate market is "projected to exceed $5.4 billion in 2025, with much of the premium supply currently sourced from international producers." As We Do Chocolate is positioned to address this gap through high-quality production supported by advanced manufacturing technology.
The company’s portfolio serves two primary segments: wholesale hospitality, offering chocolate pellets, cocoa butter, cocoa powder, and batons. In addition to this, the brand offers retail and corporate gifting, featuring premium bars and customized products.
Canadian-Crafted Premium Chocolates
As We Do Chocolate is a Chef-Led, Bean-To-Bar Producer
Trend Themes
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Localized Premium Production — Rising consumer preference for domestically made premium chocolate creates room for local brands to capture market share previously held by imports through provenance and supply-chain transparency.
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Chef-led Bean-to-bar Craftsmanship — A movement toward chef-driven, bean-to-bar offerings elevates product differentiation opportunities based on culinary expertise, flavor development, and artisanal branding.
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Hospitality-focused Ingredient Supply — Growing demand from hotels and restaurants for ready-to-use premium chocolate ingredients signals potential for specialized B2B supply models that integrate formulation, consistency, and scalability.
Industry Implications
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Hospitality and Foodservice — Consolidation of domestic premium chocolate supply could disrupt procurement practices in restaurants and hotels by enabling closer collaboration on menu innovation and cost control.
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Retail and Corporate Gifting — Premium, locally produced bars and bespoke gifting options present opportunities to redefine luxury confectionery assortments and experiential retail moments.
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Food Manufacturing Technology — Advances in scalable bean-to-bar manufacturing and processing technologies open pathways for domestic producers to match artisanal quality with industrial throughput.