Rather than featuring fragrances that are purely pleasing, this concept aromatherapy line by designer Jaramillo Bustamante imagines scents that heal as well as clean. This is made especially apparent by branding the shampoos with the names of the benefits they are meant to invoke like Harmony, Energy and Balance instead of scent. Since the ingredients are not played up as much, color is a powerful way to suggest the soothing properties of each product.
Although aromatherapy products are typically packaged with minimalism and serenity in mind, these shampoo bottles have a somewhat sporty feel to them. An extension of this idea might even include a line of conditioners or other hair products that compliment the scents of these products.
Aromatherapy Shampoos
This Personal Hair Care Concept Incorporates Healing Scents
Trend Themes
1. Healing Scents - Opportunity for incorporating therapeutic fragrances into personal care products like shampoos.
2. Minimalist Packaging - Opportunity for simple, holistic packaging in personal care industry, emphasizing benefits over scent.
3. Complimentary Hair Products - Opportunity for expanding product lines to include conditioners or other hair care products that compliment aromatherapy shampoos.
Industry Implications
1. Personal Care - Opportunity for personal care companies to develop innovative products that incorporate healing scents, minimalist packaging, and complimentary hair care products.
2. Aromatherapy - Opportunity for aromatherapy companies to expand their market and reach new consumers by incorporating their fragrances into personal care products like shampoos.
3. Wellness - Opportunity for wellness companies to offer holistic personal care products emphasizing the therapeutic benefits of their products.