As part of their strategy for mid-season army recruitment, the Swedish Armed Forces are offering potential recruits the chance to video chat with working soldiers. Many people aren't exactly sure what being a member of the forces would actually entail. This campaign hopes to give curious candidates more information and insight directly from the source. These video interviews also happen in the field, as the soldier is interacting with their real working environment.
This army recruitment strategy gives people the opportunity to virtually shadow the position they are interested in. Including part-time and full-time roles, there is a wide variety of people you could be connected to, from soldiers to sailors. Interested parties can read job descriptions online before applying for a mid-mission staff interview. The videos are also posted online for others to watch later.
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
Trend Themes
1. Virtual Army Recruitment - Utilizing video conferences to give potential recruits a chance to virtually shadow soldiers for a more in-depth and immersive understanding of army life.
2. Real-time Job Previews - Using video interviews in the field for real-time previews of various roles within the army; from soldiers to sailors.
3. Online Access to Job Information - Providing interested parties with job descriptions online before applying, and posting the videos online for others to watch later.
Industry Implications
1. Military - The military can utilize this strategy to give potential recruits a better understanding of what the job entails and improve recruitment during peak and off seasons.
2. Technology - Technology industries can play an active role in creating more interactive, immersive technologies that could be used in virtual recruitment initiatives.
3. Education - Educational institutions can work with military recruitment offices to provide knowledge and training for potential recruits.