Architects are dreamers after all, so who can fault them for having a lot of fun “designing†a loop-the-loop highway or skyscrapers surrounded by greenspace?
Dutch NL Architects also pique your interest with non-building issues like an “iceberg†of trash in the ocean and flower-power wind turbines on a single stem imitating a gigantic Bird of Paradise.
Implications - Photo manipulation and graphic design art has become more prevalent in recent years due to the advancement of computer software pieces. Creating imaginary circumstances in art shows the consumer desire for fantasy, calling artists to depict photoshopped scenarios that could never be in real life. This could be a big opportunity for creative advertisements to showcase unique qualities of a product.
Life in a Photoshopped World
NL Architects Redesign the Planet
Trend Themes
1. Advancements in Photo Manipulation - The increasing prevalence of photo manipulation and graphic design art due to advanced computer software presents an opportunity for artists to create imaginative and fantastical scenarios that resonate with consumers.
2. Consumer Desire for Fantasy - The demand for fantasy in art and design highlights a potential opportunity for creative advertisements to showcase unique product qualities through photoshopped scenarios that captivate audiences.
3. Depicting Unattainable Realities - The trend of depicting photoshopped scenarios that could never exist in reality calls for artists to push boundaries and explore disruptive innovation opportunities in their work.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage advancements in photo manipulation to create visually captivating and unique campaigns that appeal to consumers' desire for fantasy.
2. Graphic Design - The graphic design industry has an opportunity to explore innovative techniques and styles in photo manipulation that amplify the impact of visual communication.
3. Digital Art - The field of digital art can embrace the trend of depicting unattainable realities through photo manipulation, pushing the boundaries of creativity and redefining artistic expression.