The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media.
Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies.
Professional Orange Squeezers
Arano 'Keeping It Real' Juice Ad Campaign
Trend Themes
1. Print Advertising - Embracing unconventional and humorous print ads can disrupt traditional advertising methods and grab consumers' attention.
2. Healthy Juice Alternatives - Creating new, innovative flavors and combinations in the juice market can disrupt the industry and attract health-conscious consumers.
3. Senior Marketing - Targeting older demographics with fun and relatable marketing campaigns can disrupt the industry and tap into a potentially untapped market.
Industry Implications
1. Beverage Industry - Introducing unique and flavorful juices can disrupt the beverage industry and cater to consumers looking for healthier options.
2. Advertising Industry - Utilizing unconventional and humorous advertising techniques can disrupt the advertising industry and capture the attention of modern consumers.
3. Senior Health Market - Developing products specifically targeted towards the health needs of seniors can disrupt the senior health market and address an underserved demographic.