Bottles of Chronic Cellars' Purple Paradise make the most of AR wine packaging that delivers an interactive, gamified experience for adventure-seeking wine enthusiasts. The experience begins upon scanning the QR code on the bottle and it brings the brand's beloved characters to life with augmented reality. This augmented reality experience helps to connect consumers with Chronic Cellars motto, "wines with character," via gamification.
While the label on the bottle of wine itself depicts a skeleton character with glasses and a purple Hawaiian shirt, initiating the augmented reality experience invites wine lovers to see even more of the character and get to know the spirit of the brand.
Purple Paradise is a blend that reminds adults to go with the flow and "never say no to a beachside getaway" through its notes of blackberry, cherry cola, mocha and lavender.
Gamified Wine Labels
Chronic Cellars' AR Wine Packaging Delivers a Gamified Experience
Trend Themes
1. AR Wine Packaging - Gamification through augmented reality wine packaging is a trend that provides wine enthusiasts an interactive experience.
2. Gamified Branding - Gamifying branding through AR packaging makes for an engaging and memorable wine experience.
3. Connected Packaging - Connected packaging that offers an AR experience helps to create a deeper connection between consumers and the brand.
Industry Implications
1. Wine - The wine industry can benefit from adopting AR technology to create unique and engaging experiences for consumers.
2. Packaging - Innovations in packaging technology including AR can help brands create more interactive and immersive branding experiences.
3. AR Experience Design - The rise of AR wine packaging requires new AR experience designs and companies that specialize in this field have an opportunity to expand.