Immersive AR Try-Ons

Snapchat is introducing new AR try-on experiences with fashion partners so that app users can see themselves in virtual garments and accessories in a way that's fun and easy. With FARFETCH, Snapchat is introducing a virtual shopping experience with 3D Body Mesh and voice-enabled controls so that users can ask for items they want to see and then try them on instantly with the aid of augmented reality.

Prada is also joining in and the luxury brand is making the most of Snapchat's gesture recognition capabilities so that users can perform actions like swiping, without having to tap the screen, to discover different styles and colors.

As the ways that consumers shop for retail goods changes, brands are exploring dynamic ways to boost product discovery and support safe try-on experiences.