As the possibilities that technology enables us exponentially grow in number, AR streaming becomes not so outlandish of an idea. In fact, the British broadcaster BBC is already experimenting with augmented reality in the streaming space. The quest is motivated by the desire to find new, cutting-edge ways to consume broadcasted content, as well as engage in effective ways of learning.
The AR streaming experiments are conducted in partnership with UK digital agency Inition and BBC's R&D team. As part of the mixed reality trial, the broadcasting company tested AR's potential in enhancing learning models through holographic animations of the solar system or a strand of DNA. In another instance, BBC also toyed with the idea for "a version of BBC News that floats in mid-air and a holographic big TV screen experience that lets you choose what to watch."
AR Streaming Experiments
BBC Experiments with the Implications of AR for TV Streaming and Learning
Trend Themes
1. AR Streaming - AR streaming is an emerging trend that is being explored by the BBC to find new ways to consume broadcasted content and engage in effective learning.
2. Enhanced Learning Models - The BBC's AR streaming experiments highlight the opportunity for enhanced learning models through holographic animations of educational content.
3. Mixed Reality Experiences - The BBC's collaboration with Inition explores the potential of mixed reality experiences, such as floating holographic news and interactive big TV screens.
Industry Implications
1. Broadcasting - The AR streaming experiments conducted by the BBC have implications for the broadcasting industry in terms of delivering immersive and interactive content.
2. Education - The use of AR technology for enhanced learning models has disruptive innovation opportunities for the education industry to deliver engaging and immersive educational content.
3. Digital Agency - The partnership between the BBC and Inition highlights the potential disruptive innovation opportunities for digital agencies in developing AR streaming solutions and mixed reality experiences.