To get fans excited about the World Cup, Coca-Cola set up an AR soccer challenge within Zurich's main train station in Switzerland. Passersby were invited to play alongside a virtual version of Switzerland's Xherdan Shaqiri on-screen and even try their best to take a few shots against him.
After spending some time putting themselves in the shoes of a professional soccer player, commuters then had the opportunity to take a photo and capture their moment with Shaqiri. Optionally, people were able to enter their details for their chance to be put in the running to win a Fifa World Cup Official Match Ball.
While there have been many interactive soccer-themed activations created in the past to engage fans, this full-body augmented reality experience sets itself apart with its incredible realism.
AR Soccer Challenges
Coca-Cola Challenged People to Go Head-to-Head with a Virtual Sports Star
Trend Themes
1. Augmented Reality Experiences - The use of augmented reality in immersive experiences is disrupting traditional methods of engaging consumers.
2. Virtual Sports Challenges - Virtual sports challenges are emerging as an innovative way to engage fans and create unique experiences.
3. Interactive Advertising - Interactive advertising campaigns that incorporate augmented reality are gaining popularity for their ability to captivate and entertain consumers.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can leverage augmented reality and virtual sports challenges to enhance fan engagement and create memorable experiences.
2. Advertising and Marketing - The advertising and marketing industry can benefit from incorporating interactive AR experiences into campaigns, providing unique and engaging content for consumers.
3. Technology and Gaming - The technology and gaming industry can explore opportunities to develop and refine AR technology for immersive sports experiences and interactive advertising campaigns.