Calorie-free sparkling drinks have surged in popularity as consumers seek out alternatives to sugary refreshments, which is seeing new flavor varieties like Aqua Libra Cucumber, Mint & Lime be introduced.
The carbonated beverage has a free-from profile that doesn't contain sweeteners, sugar or calories yet has a crisp flavor that is refreshingly healthier than options traditionally found in the fridge at a retailer. The drink will join a solid lineup of existing flavors that are fruit-forward for a balanced set of options for consumers to consider.
The reasoning behind the new Aqua Libra Cucumber, Mint & Lime sparkling water was expand by Out-of-Home Commercial Director at Britvic Rachel Phillips who said, "Following the introduction of the soft drinks industry levy, we have seen a significant uplift in people switching from full sugar drinks into low and no added sugar alternatives across the board, demonstrating that consumers are not afraid to try new low or no calorie drinks."
Health-Focused Sparkling Waters
The Aqua Libra Cucumber, Mint & Lime Sparkling Water is Tasty
Trend Themes
1. Rising Demand for Calorie-free Sparkling Drinks - Opportunity for companies to create innovative flavors and expand their product lineup to meet the increasing demand for healthy and refreshing alternatives to sugary beverages.
2. Growing Popularity of Free-from Profile Beverages - Companies can capitalize on the trend by developing more beverages that are free from sweeteners, sugar, and calories, providing consumers with guilt-free choices.
3. Shift Towards Low and No-calorie Drinks - Businesses have the chance to introduce low and no-added sugar alternatives to cater to consumers' changing preferences and capitalize on the industry's shift away from sugary drinks.
Industry Implications
1. Beverage - Companies in the beverage industry can create innovative sparkling water flavors and develop healthier alternatives to traditional sugary drinks, tapping into the growing market.
2. Natural Flavoring - The natural flavoring industry can provide ingredients and solutions to create appealing flavors for calorie-free sparkling drinks, enabling companies to meet consumer preferences for healthier choices.
3. Packaging - The packaging industry has the opportunity to develop environmentally friendly packaging solutions for calorie-free sparkling drinks, aligning with the health-focused and sustainable values of consumers.