Samsung and advertising agency BBH Singapore worked with a series of designers and miniature model artists from around the world to create a series of virtual appliance showrooms that can be accessed on Instagram. These virtual shops serve to replace traditional department stores, which are on the decline, and help to reach a younger subset of consumers.
The shoppable experience unfolds on the @SamsungThailand account and it invites social media users to browse curated styles like Dark Academia and Eclectic Nostalgic; while the former features walls of books, quiet corners, soft fabrics and rich hues, the latter expresses a different theme with framed works of art, "curated clutter" and a mix of patterns, prints and antiques. Everything from soundbars to fridges are also featured in these aesthetically pleasing virtual showrooms.
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Trend Themes
1. Virtual Shopping - The rise of virtual appliance showrooms demonstrates a trend towards more immersive and interactive online shopping experiences.
2. Social Media Marketing - Using platforms like Instagram as a virtual shopping destination shows how social media is becoming a key player in the retail industry.
3. Customized Shopping - By offering consumers curated styles and themed collections, virtual appliance showrooms highlight a trend towards more personalized and tailored shopping experiences.
Industry Implications
1. Retail - The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry.
2. Advertising - The creation of these virtual showrooms in collaboration with an advertising agency highlights the increasing role that advertising plays in shaping retail experiences.
3. Art and Design - Partnering with designers and miniature model artists to create these virtual showrooms showcases an opportunity for collaboration between the retail industry and the art and design community.