While many applesauce snacks are formulated and branded for kids, Sanaia Applesauce sets itself apart with adult-focused applesauce varieties featuring gourmet flavors. The brand uses Granny Smith apples to create its low-calorie, low-sugar snacks, which come in varieties like Tamarind, Ginger, Lavender Pear, Guava and Hibiscus. All of the ingredients in the applesauce blends are plant-based and allergen-free. Sanaia also offers an unsweetened variety that shows off the flavors of the Granny Smith apples that it favors in its recipes.
Sanaia found success by identifying a gap in the market where "millions of applesauce-loving adults... were being completely ignored by the sector" and set out to better serve them with flavors and formulas to suit their taste buds and consumption habits.
Adult-Targeted Applesauces
Sanaia Applesauce Makes Low-Sugar Snacks That are Low in Calories
Trend Themes
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Adult-focused Snacks — There is a growing trend towards adult-focused snacks, which presents an opportunity for companies to create more sophisticated, gourmet snacks for the adult palate.
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Plant-based Snacks — The rise in popularity of plant-based diets is driving demand for plant-based snack options, which presents an opportunity for companies to create healthier, all-natural snack options.
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Low-sugar Snacks — Consumers are becoming increasingly health-conscious and demanding low-sugar snack options, which presents an opportunity for companies to develop snacks that are both tasty and healthy.
Industry Implications
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Food and Beverage — The food and beverage industry can take advantage of the growing trend towards adult-focused snacks, plant-based snacks, and low-sugar snacks by developing and marketing new products in these categories.
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Natural Products — The rise in popularity of plant-based and all-natural diets is driving demand for snacks made with natural ingredients, presenting an opportunity for companies in the natural products industry to develop and market healthier snack options.
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Packaged Foods — Packaged food companies can take advantage of the demand for healthier snack options by developing and marketing low-sugar, plant-based snacks that cater to the needs of health-conscious consumers.