The latest Applecore collection delivers comfort-minded pieces that are designed to be layered throughout the colder seasons. The pieces are adorned in graphic details and are driven by conceptual storytelling. The seasonal items boast branding details that read "ac" across elongated lab coats and velvet constructed sweatsuits. It also sees branding that recalls the collection's highlighting theme, which is 'Identity.'
The capsule is segregated into three sections -- the first is a pale neutral approach to spotlight newborns and their purity on silhouettes such as zippered jackets and tracksuits. The second is done in a broader scope of colors to showcase the vast life experiences that come as people grow with the obstacles to overcome. The third shows life's struggles through dark colors and fear in the form or camouflage.
Story-Informed Layering Apparel
The New Applecore Collection is Divided into Three Subgroups
Trend Themes
1. Comfort-minded Layering - Opportunity for disruptive innovation in creating versatile and functional clothing options for layering during colder seasons.
2. Conceptual Storytelling - Opportunity for disruptive innovation in integrating narrative elements and brand storytelling into apparel design.
3. Identity-driven Branding - Opportunity for disruptive innovation in incorporating personalized branding elements that reflect individual identity into garments.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating practical and stylish layering options for colder seasons.
2. Children's Apparel - Opportunity for disruptive innovation in designing versatile and visually appealing layering pieces specifically for newborns and young children.
3. Athleisure - Opportunity for disruptive innovation in the athleisure industry by combining functionality and fashion in layered tracksuits and sweatshirts.