Rumours have been circulating about Apple teaming up with VolksWagen, but it looks as if the design directors at Jaguar want in on the action too.
"We have been working with Apple on control interfaces," a Jag rep confirmed.
Together, they came up with the JaguarDrive Selector, a new system that would replace the gearstick with a circular, metallic wheel that rises when the car is turned on. In order to switch between P, R, N and D, the device is twisted, an action which has been called, "pleasant and seamless."
Apple Teams With Jaguar
JaguarDrive Selector
Trend Themes
1. Control Interface Innovation - The collaboration between Apple and Jaguar on the JaguarDrive Selector presents an opportunity to create new and innovative control interfaces.
2. Gearstick Replacement - The JaguarDrive Selector's replacement of the traditional gearstick with a metallic wheel indicates a trend toward more unconventional and modern vehicle designs.
3. Seamless Gear Switching - The smooth and effortless switching of gears with the JaguarDrive Selector highlights the trend toward intuitive and user-friendly car technologies.
Industry Implications
1. Automotive - The innovative technology behind the JaguarDrive Selector presents a huge opportunity for the automotive industry to create new and unique control interfaces.
2. Technology - The collaboration between Apple and Jaguar on the JaguarDrive Selector exemplifies the trend of technology companies working in partnership with other industries to push advancements forward.
3. Design - The unconventional and innovative design behind the JaguarDrive Selector showcases the potential for design-led innovations in the automotive industry.