Audi has announced Apple Music integration across several of its 2022 models to provide drivers with access to the streaming service directly from the vehicles infotainment system.
The brand announced the feature will be available in North America, Europe and Japan when launched with the update being offered over-the-air to make it easier for drivers to access. The integration will deliver direct access without the need for USB or Bluetooth connections to maximize ease of use for drivers and passengers alike.
Head of Product Marketing at Audi Christiane Zorn spoke on the Apple Music integration saying, "Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple. For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space."
Integrated Automotive Streaming Services
Audi Announced Apple Music Integration on 2022 Models
Trend Themes
1. In-car Entertainment Integration - Car manufacturers can integrate different streaming services into their infotainment systems to provide a more modern, convenient and personal driving experience for their customers.
2. Seamless Over-the-air Updates - Car manufacturers can offer over-the-air updates to their infotainment systems, saving customer time and effort and keeping software up-to-date.
3. Personalized Vehicle Experience - Car manufacturers can offer personalized streaming services and other entertainment options to their customers to create a unique and immersive in-car experience.
Industry Implications
1. Automotive - Car manufacturers can utilize in-car streaming services and over-the-air updates to disrupt the industry and differentiate their products in the market.
2. Technology - Technology companies can partner with car manufacturers to develop and integrate streaming services and other entertainment options into the infotainment systems of vehicles.
3. Music - Music streaming companies can expand their customer base and revenue streams by collaborating with car manufacturers to integrate their services into the infotainment systems of vehicles.