The Apple iPhone 12 will now come in a purple color option for consumers to pick up that helps to elevate the sophisticated and stylish nature of the smartphone.
The new color option for the Apple-branded smartphone will be available on both the iPhone 12 as well as the iPhone 12 mini and will envelop the entire back and sides of the device. The color is arriving just in time for spring and is likely to be a hit amongst consumers seeking out a device with a bit more personality.
The purple-hued Apple iPhone 12 is being made available for preorder starting on Friday, April 23 with shipping starting the following week on Friday, April 30. The smartphone is being launched alongside a number of new cases and covers to further customize the iPhone.
Lavender-Hued 5G Smartphones
The Apple iPhone 12 Now Comes in a Vibrant New Shade
Trend Themes
1. Colorful Smartphone Options - There is an opportunity for innovative companies to expand their smartphone color options to a wider range of unique shades to appeal to consumers seeking out a device with personality.
2. Personalized Smartphone Accessories - Companies should provide an array of customizable accessory options that appeal to the public's desire to make their smartphones unique and personalized.
3. Seasonal Smartphone Releases - Companies should consider offering seasonal color options for their smartphones to keep up with changing consumer preferences throughout the year.
Industry Implications
1. Smartphone Manufacturers - Smartphone manufacturers can benefit from offering a variety of color options and customizable accessories to appeal to consumers' unique tastes and preferences.
2. Technology Accessories - Companies that sell technology accessories should consider developing products that cater to the growing demand for personalized smartphone cases and covers.
3. Fashion and Beauty Brands - Fashion and beauty brands may want to partner with smartphone manufacturers to create stylish and chic limited edition smartphone accessories to cater to those who want to make a fashion statement with their smartphones.