Laundry brand Persil collaborated with The Wild Network for the development of a new app for activities that will help to inspire families to play outside more.
The free app is designed to inspire with low-cost activities for kids and adults of all ages. Parents are able to sift through filters such as location, duration and age groups and includes more than a hundred ideas for outdoor play. A simple activity might challenge kids to do something like look under a rock and discover something new that might ordinarily be hidden from plain view, or frolic in the rain to discover new sights and smells.
The app supports the laundry brand's 'Dirt is Good' campaign, which reminds of the importance of physical activity, outdoor play and naturally, getting dirty.
Branded Activity Apps
Persil's App for Activities Suggests Ways Families Can Have Fun Outside
Trend Themes
1. Branded Activity Apps - More brands will develop apps that inspire outdoor activities to promote the importance of physical activity and outdoor play.
2. Interactive Product Campaigns - Interactive product campaigns like Persil's 'Dirt is Good' will gain momentum as brands merge fun with their marketing.
3. Eco-friendly Outdoor Products - The rise of outdoor activities will lead to more demand for eco-friendly outdoor products that help preserve the environment.
Industry Implications
1. Consumer Goods - Consumer goods companies like laundry brands will invest in activity apps as a way to promote their products and encourage physical activity.
2. Technology - The development of branded activity apps will create new opportunities for app developers and tech companies to build and distribute these interactive apps.
3. Outdoor Recreation - The rise of outdoor activity apps will drive growth in the outdoor recreation industry as more families look for fun and engaging ways to spend time outside.