To celebrate the reopening of the Antwerp Fashion Museum (MoMu), students of the Royal Academy of Fine Arts have conceived a public art installation located throughout the city.
This project accompanies the reopening of MoMu's Fashion 2.021 Antwerp - Fashion/Conscious campaign. The installation is an interactive experience where visitors and pedestrians are invited to sit inside large-scaled spheres, which creates the illusion of being dressed in a giant gown.
The sculptures are known as 'fashion balls.' Each fashion ball emulates an original garment worn by a famous icon. When visitors approach the ball, they can scan a QR code and see the original garment worn by a fashion film star. The artists hope visitors and pedestrians interact with the fashion balls in whatever capacity they desire.
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Trend Themes
1. Interactive Art Installations - The trend of interactive art installations can be explored further to create unique experiences for visitors and customers alike.
2. QR Code Integration - The integration of QR codes in physical art installations creates an opportunity for digital engagement and can be used in marketing campaigns.
3. Sculptural Fashion - The trend of using sculpture as a medium to showcase fashion can be explored further to create unique fashion experiences.
Industry Implications
1. Art - Art galleries and museums can adopt interactive installations to attract visitors and create immersive experiences for art-lovers.
2. Fashion - Fashion companies can explore the use of sculptures in their marketing campaigns to showcase their products in a unique way.
3. Tourism - Cities and tourism boards can use interactive installations like fashion balls to create unique experiences for tourists and attract more visitors.