Anttenna is a free iPhone app that is on its way to reinventing traditional classifieds. With "microlistings" (a Twitter-like post of 140 characters or less), users are able to find and sell whatever they want on Anttenna in accordance to their location. The people behind Anttenna have also enabled instantaneous user-to-user communication, again modeled after Twitter.
As a way to match supply and demand, Anttenna’s listings can be sorted by keywords, categories, location and/or proximity.
Location-Based Microlistings
Anttenna is Striving to Reinvent Traditional Classifieds
Trend Themes
1. Location-based Microlistings - Anttenna is creating a new way for users to find and sell items based on location with short microlistings.
2. Instantaneous User-to-user Communication - Anttenna enables direct communication between users, similar to Twitter.
3. Matching Supply and Demand - Anttenna offers sorting options to match supply and demand based on keywords, categories, location, and proximity.
Industry Implications
1. Online Classifieds - Anttenna is disrupting the traditional classifieds industry by reinventing the way users find and sell items.
2. Location-based Services - Anttenna is an example of how location-based services are evolving to provide more targeted and localized solutions.
3. Mobile Applications - Anttenna's iPhone app demonstrates the growing trend of mobile applications that enable users to connect and transact in real-time.