The BUBBL’R Antioxidant Sparkling Water Lemon Lime Twist’r is one of the latest offerings from the brand that will provide consumers with a sweet and sour refreshment option to pick up. The drink is characterized by its effervescent profile that is as energizing as it is refreshing to make it perfect as a midday pick-me-up alternative to coffee or caffeinated alternatives. This is part of the continued shift towards alternative energy options that are as functional as they are refreshing.
Director of Marketing and Brand Development Tyler. Hartmann spoke on the new BUBBL’R Antioxidant Sparkling Water Lemon Lime Twist’r saying, "We are thrilled to announce Lemon Lime Twist’r as the newest BUBBL’R flavor. We saw trends that indicated lemon lime is a universally enjoyed flavor combination and decided it would be the perfect fit for our brand. The versatility of a lemon lime flavor is what originally intrigued us. It’s sweet and sour blend is perfect to enjoy on its own, or combine with alcohol for the ultimate mixed drink."
Citrusy Energy-Boosting Drinks
The BUBBL’R Antioxidant Sparkling Water Lemon Lime Twist’r is Tasty
Trend Themes
1. Alternative Energy Options - The rise of citrusy energy-boosting drinks as a midday pick-me-up alternative to coffee or other caffeinated alternatives offers disruptive innovation opportunities to offer functional energy options using natural ingredients.
2. Effervescent Profile - The increasingly popular effervescent profile of energy drinks offers disruptive innovation opportunities to create refreshing and innovative beverages that provide functional benefits.
3. Universally Enjoyed Flavors - The trend towards universally enjoyed flavors like lemon lime offers disruptive innovation opportunities to create new refreshing and functional beverage offerings.
Industry Implications
1. Beverage Industry - The rise of citrusy energy-boosting drinks and effervescent profiles presents innovative opportunities in the beverage industry to create new product lines.
2. Health and Wellness Industry - Citrusy energy-boosting drinks offer disruptive innovation opportunities in the health and wellness industry as natural alternatives to traditional energy drinks.
3. Alcohol Industry - The versatility of citrusy flavors like lemon lime presents disruptive innovation opportunities in the alcohol industry to create new and innovative mixed drinks.