The Antiform SS 2012 collection is a mash-up of sartorial structuring and streetwear. The result is a put-together look of slouchy pants, heels, sneakers and relaxed frocks. The curation is extremely spontaneous, playfully mixing patterns and hues. Memorable pieces from the line include leggings, a heavily pleated floral skirt and a series of kilt-like double folded skirts.
Antiform was formed by Lizzie Harrison in 2007, basing its manufacturing locally and focusing on ethical means of production. The company and team are specialists in textile up-cycling and reusable local fashion systems. As read on the website, "many of our products are 100% made in Yorkshire, right down to the trimmings." Beyond designing, Harrison also stands as a lecturer, commissioned designer, researcher and consultant.
The Antiform SS 2012 is a relaxed take on the skirted look.
Relaxed Skirted Looks
The Antiform SS 2012 Collection is Chic
Trend Themes
1. Slouchy Pants - Disruptive innovation opportunity: Design and produce slouchy pants that combine comfort and style for a relaxed yet fashionable look.
2. Mixing Patterns and Hues - Disruptive innovation opportunity: Create a platform or service that offers guidance and recommendations for mixing patterns and hues to create unique and stylish outfits.
3. Textile Up-cycling - Disruptive innovation opportunity: Develop innovative methods of repurposing and upcycling textiles to reduce waste and create sustainable fashion solutions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology such as 3D printing and smart fabrics into the fashion industry to revolutionize design and production processes.
2. Ethical Manufacturing - Disruptive innovation opportunity: Implement blockchain technology to provide transparency and traceability in the supply chain, ensuring ethical manufacturing practices.
3. Fashion Consulting - Disruptive innovation opportunity: Develop an AI-powered fashion consulting platform that utilizes machine learning algorithms to provide personalized style recommendations and outfit suggestions.