The French-based Anti-AIDS organization 'AIDES' accentuates its slogan, "Sometimes, you can lie without knowing it" through an ad by Parisian advertising agency, TBWA, directed by Marc and Ish. The anti-HIV ad, 'Woody,' features a woman who meets a man that parallels the modern day Pinocchio and is about to make love to him. When she asks whether he has protection, he says, "No, it's fine, don't worry." And we see the lengthening of Woody's nose.
This ad helps to reminding the general public of the importance of protection and to bring to attention the gravity of HIV testing. "In Europe, around 650, 000 people are still unaware of their HIV status," the ad says. The clip is a call for individuals to get tested, gain more insight to their sexual health and more importantly discourages the spread of the virus caused by ignorance.
STD Awareness Ads
Ignorance Does Not Necessarily Mean Bliss in Anti-HIV 'Woody' Ad
Trend Themes
1. HIV Testing Awareness - The Woody ad showcases creative ways for organizations to raise awareness on HIV testing and spread the word on the importance of knowing one's HIV status.
2. Innovative STD Advertising - The creative use of animation and humor in the Woody ad highlights how organizations can use innovative advertising to break stigma around STD testing and education.
3. Technology-enabled STD Diagnostics - Advancements in technology can enable organizations to create STD diagnostic tools that are accessible, easy to use, and affordable, allowing for greater STD testing and prevention.
Industry Implications
1. Healthcare - The healthcare industry can leverage the Woody ad's creative approach to raise awareness around STD testing and educate their patients on the importance of prevention, diagnosis, and treatment.
2. Advertising - The Woody ad highlights the value of creative advertising in raising awareness around social issues, creating an opportunity for advertising professionals to leverage their skills for social good.
3. Technology - The advancement of technology creates an opportunity for the development of innovative STD diagnostic and prevention tools that can be easily accessible to the general public.