The Massachusetts Bay Transportation Authority has launched a new ad campaign to raise awareness for sexual harrassment.
A series of three ads will run on posters around Boston, including on 900 billboards. With slogans like, "Rub against me, and I'll expose you," the campaign is intended to empower women to stand up for themselves and report any incidences of molestation or sexual harrassment of any kind on public transit. See the video here.
Many females have to endure being harrassed on buses and subways, so this campaign is much needed. However, it won't prevent these cases from happening entirely. It would be nice if they could, but how could you ensure men don't act inappropriately?
Taking the subway in New York proved an uncomfortable experience for my friend recently, as she was smacked on her behind after a man accused her of bumping his foot. Countless men ogle as well, but while that can't be avoided, or even prohibited, at least they are cracking down on physical violations, and hopefully also verbal abuse.
Anti-Grope Ads
900 BMTA Billboards Against Molesters
Trend Themes
1. Anti-sexual Harassment Ads - Creating ad campaigns that empower people to report sexual harassment can become a disruptive tool in reducing incidents of sexual abuse and molestation.
2. Awareness-raising Campaigns - Implementing targeted awareness-raising campaigns in public spaces can play a crucial role in the fight against sexual harassment and molestation.
3. Empowering Women - Empowering women to stand up for themselves through ad campaigns and other initiatives can form the basis for a more inclusive, equitable society.
Industry Implications
1. Advertising - There is a growing demand for the development of advertising campaigns that are targeted towards reducing the incidence of sexual harassment and molestation in society, providing an opportunity for disruptive innovation in the advertising industry.
2. Public Transportation - The implementation of anti-sexual harassment campaigns on public transit can be a major disruptive innovation in the public transportation industry, making it a more welcoming, secure, and inclusive space for all riders.
3. Social Services - Developing social services that empower women and other marginalized people to stand up against harassment and abuse can create disruptive change, transforming society into a more equitable place.