To commemorate Selfridges centennial anniversary, Lacoste has made a polo shirt to celebrate.
This landmark department store has had many companies contribute to the festivities by releasing special edition products.
The Lacoste polo features an over-sized crocodile, and is yellow. It also appears to have a contrasting white color, that offsets the color of the shirt.
Implications - Crossovers between two companies -- even if it is just to celebrate a special event -- are always a great opportunity for two brands to raise awareness via a little collaboration. By working together on a commemorative project, both brands can enhance their exposure to each other's target markets while also inspiring new and unexpected products in the process.
Canary Yellow Polos
Lacoste Commemorates Selfridge's 100th Birthday with Clothing
Trend Themes
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Collaborative Brand Partnerships — Opportunity for two brands to raise awareness and inspire new products through collaborations.
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Special Edition Products — Creating limited edition products for commemorative events can generate excitement and increase brand visibility.
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Contrasting Color Designs — Incorporating contrasting colors in product designs can add visual interest and make products stand out.
Industry Implications
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Fashion and Apparel — Fashion brands can leverage collaborations and limited edition releases to engage their audience and drive sales.
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Retail — Department stores and retailers can partner with brands for exclusive products to create unique shopping experiences for customers.
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Marketing and Advertising — Collaborative projects and special editions offer opportunities for marketers and advertisers to create buzz and generate interest.