The Stolichnaya 80th Anniversary Edition Vodka has been announced by the Stoli Group that offers fans of the brand a variation on the original recipe to commemorate the legendary history of the company.
The new vodka is made using three ingredients including 80% wheat, 10% buckwheat and 10% rye, which are reported to have a flavor that, "combines notes of spicy aniseed, vanilla and crème caramel, with a delicate texture, a rich sweetness and a light, dry finish."
The Stolichnaya 80th Anniversary Edition Vodka is positioned as a new product that looks to satisfy existing fans of the brand with a new flavor experience, while also attracting new consumers. This news comes after the unveiling of Stoli Gold, which has been positioned to attract drinkers in their 20s and 30s.
Anniversary Recipe Vodkas
The Stolichnaya 80th Anniversary Edition Vodka is Spicy, Sweet and Dry
Trend Themes
1. Flavorful Variation Vodkas - The Stolichnaya 80th Anniversary Edition Vodka offers a new flavor experience for vodka connoisseurs.
2. Targeted Brand Expansion - Stoli Group's introduction of new vodka variations aims to attract new consumers and expand its customer base.
3. Millennial-focused Innovations - Stoli Gold and the Stolichnaya 80th Anniversary Edition Vodka are designed to target younger drinkers in their 20s and 30s with unique flavor profiles.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to explore creating new vodka variations that appeal to a wider range of consumers.
2. Alcohol Marketing - Opportunities for alcohol marketers to develop targeted campaigns and messaging to attract millennials and broaden brand appeal.
3. Flavor Enhancement Technologies - Companies specializing in flavor enhancement technologies can collaborate with vodka producers to create innovative and distinctive flavor profiles.