The newly released Animal Crossing: New Horizons has provided a sense of escape for Millennials and Gen Z during the pandemic and it has become an unlikely hub for everything from product drops and virtual tours to marketing campaigns—and now, Nintendo has released a series of official Animal Crossing wallpapers for people to use on their video calls.
While some of the downloadable virtual backgrounds depict Isabelle’s corner at the Resident Services building and Timmy and Tommy’s counter, others show off destinations like the town square and the Resident Services tent.
With people turning to video conference call platforms for everything from virtual dates and family reunions to remote office meetings, virtual backgrounds have become a fun way for brands to reach their audiences.
Video Game Virtual Backgrounds
Nintendo Released Downloadable Animal Crossing Wallpapers
Trend Themes
1. Virtual Backgrounds - Creating customizable virtual backgrounds for video calls provides a unique opportunity for brands to showcase their products and engage with audiences in a virtual setting.
2. Escapist Entertainment - The popularity of video games like Animal Crossing during the pandemic highlights the demand for immersive and interactive forms of entertainment that provide an escape from reality.
3. Virtual Marketing - Virtual backgrounds in video calls offer brands a new advertising channel to integrate their products into consumers' daily lives.
Industry Implications
1. Gaming - The gaming industry can capitalize on the popularity of virtual backgrounds by incorporating customizable features into their games, providing players with a more immersive experience.
2. Technology - Technology companies can develop advanced virtual background software and tools to enhance the quality and customization options for video call participants.
3. Advertising - Advertising agencies can create innovative campaigns using virtual backgrounds to promote products and engage with consumers in an interactive and creative way.