The UK-based theme park Thorpe Park recently opened up a new attraction called Angry Birds Land, complete with an immersive movie called the Angry Birds 4D Experience. With the success of the Angry Birds mobile game and the recent release of the full-length movie, the new attraction provides a way for parents and children to immerse themselves in the fictional world of the colorful cartoon birds.
Angry Birds Land consists of branded-rides and a series of movie-themed outdoor decorations. The main attraction in the new section of the park is the Angry Birds 4D Experience. This show takes place inside a high-tech movie theater that provides a multi-media experience. During the movie, guests will experience rumbling chairs, gushes of cold air, flashing lights, bubbles, smoke blasts and even water jets. The theater is designed to immerse guests in the movie as they enjoy watching the action-packed adventure on screen.
While the world of the Angry Birds is fictional, the 4D movie experience at Thorpe Park helps to bring the fantasy land to life in a more realistic and authentic way.
4D Theme Park Experiences
The Angry Birds 4D Experience Brings the Popular Cartoon to Life
Trend Themes
1. 4D Theme Park Experiences - Theme parks are investing in 4D technology to provide immersive experiences that go beyond a typical movie theater to fully engage visitors.
2. Branded Rides - Theme parks are partnering with popular franchises to create branded rides that immerse guests into the stories that they love.
3. Integration of Technology in Entertainment - Theme parks are integrating advanced technologies such as haptic feedback and augmented reality into their attractions to enhance the immersive experience for visitors.
Industry Implications
1. Theme Parks - Theme parks have ample opportunities to enhance visitor experiences by integrating technology and partnering with popular franchises.
2. Movie Theaters - Theater experiences could be improved with 4D technology and other interactive elements to keep up with the ever-changing needs and wants of moviegoers.
3. Entertainment Franchises - Franchises could capitalize on immersive experiences by partnering with theme parks to create branded attractions that bring fictional worlds to life for their fans.