Angel Soft packaging has featured a photorealistic baby since its launch in 1987 and following the success of a 2023 campaign featuring animated angel characters, the brand is introducing all-new toilet paper packaging. Now, the photorealistic baby is being replaced with the hero character Angel.
According to the brand, "Angel was born from the insight that the Angel Soft brand target consumer is looking for simplicity in the sometimes overly complex toilet paper aisle." With animated angel characters on its packaging, Angel Soft conveys its softness, freshness and dependability, all the while offering a friendly and uncomplicated experience in the household tissue aisle.
This all-new packaging is coming to retailers like Walmart, Target and Kroger in mid-February 2024.
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Trend Themes
1. Animated Toilet Paper Packaging - Angel Soft is introducing all-new toilet paper packaging featuring animated angel characters.
2. Simplicity in Branding - Angel Soft's new packaging with animated angel characters conveys simplicity in the household tissue aisle.
3. Refreshing Packaging Design - Angel Soft is replacing its photorealistic baby packaging with the hero character Angel for a fresh and updated look.
Industry Implications
1. Toilet Paper Manufacturing - The introduction of animated angel characters in toilet paper packaging presents a disruptive innovation opportunity for manufacturers in the toilet paper industry.
2. Retail - The new packaging by Angel Soft can create a disruptive innovation opportunity for retailers by offering a unique and eye-catching product.
3. Consumer Goods - Angel Soft's animated packaging design offers a disruptive innovation opportunity for companies in the consumer goods industry by appealing to consumers looking for simplicity and freshness.