Asian-Inspired Ancient Grain Clusters

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Wild Babs' Coco-Noms Pad Thai Feature Sorghum, Rice & Nuts

The Coco-Noms ancient grain clusters by Wild Babs are offered in fun flavors like Pad Thai that offer a low-calorie snack made with 100% real food ingredients. The satisfying snack clusters are made up of ingredients like crispy coconut, sorghum, wild rice, nuts and spices, all of which are packed into portable snack bags that are free from preservatives and gluten. While there are many nut clusters that are offered in sweet flavors, this one sets itself apart and will be especially appealing to fans of Thai food.

Wild Babs also offers Coco-Noms in flavors like Peanut Butter Cup, Chocolate Chip Macaroon and Fruit Smoothie. Each of these products is packaged in a pouch with splashy imagery that conveys the vibrancy and nourishment that each variety shares.
Trend Themes
1. Ancient Grain Clusters - Disruptive innovation opportunity: Explore new flavor combinations and unique ingredient pairings for ancient grain clusters to cater to consumer demand for healthy and convenient snacks.
2. Low-calorie Snacks - Disruptive innovation opportunity: Develop innovative low-calorie snacks using 100% real food ingredients to meet the growing demand for healthier snack options.
3. Asian-inspired Snacks - Disruptive innovation opportunity: Create Asian-inspired snack flavors that offer a unique and exotic taste experience for consumers looking for adventurous snacks.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Incorporate ancient grains and Asian flavor profiles into the snack food industry to tap into the growing trend of healthier and more diverse snack options.
2. Health Food Industry - Disruptive innovation opportunity: Embrace the use of 100% real food ingredients to meet the increasing demand for healthier and more natural products within the health food industry.
3. Ethnic Food Industry - Disruptive innovation opportunity: Combine exotic flavors and ingredients from different ethnic cuisines to create unique snack offerings that cater to consumers seeking authentic and diverse food experiences.

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