The Amphibious Architecture project aims to engage citizens of New York City to have a better understanding of the issues concerning the environment. A series of sensors were placed into the East River and the Bronx River to monitor the ecosystem. The sensors allow inhabitants of New York City to receive real-time information about either of the rivers. Additionally, the sensors allow for communication between fish and human life.
The Amphibious Architecture project is really ingenious because of how in gives citizens the ability to get text messages about fish and up-to-date information about the river. This kind of information system hopes to encourage curiosity in the rivers. The Amphibious Architecture project was developed and created by the Living Architecture Lab at Colombia University.
Implications - Consumers are captivated by projects that engage with the natural world in innovative and remarkable ways. This stems from the values of the eco-movement informing consumers of many different demographics. Companies should take this into consideration when creating a marketing campaign.
Fish-Texting Projects
Amphibious Architecture Engages Citizens on the Health of the Environment
Trend Themes
1. Citizen Engagement - The Amphibious Architecture project showcases the value of engaging citizens in environmental issues through innovative projects.
2. Real-time Information - The use of sensors in the Amphibious Architecture project highlights the growing demand for real-time data in different industries.
3. Human-animal Interaction - The communication between fish and human life in the Amphibious Architecture project presents opportunities for disruptive innovation in the field of animal-human interaction.
Industry Implications
1. Environmental Conservation - The Amphibious Architecture project demonstrates the potential for innovative approaches in engaging citizens and monitoring ecosystems for environmental conservation.
2. Data Analytics - The use of sensors in the Amphibious Architecture project highlights the need for data analytics in industries that require real-time information for decision-making.
3. Wildlife Research - The communication system between fish and humans in the Amphibious Architecture project presents disruptive innovation opportunities in the field of wildlife research and understanding animal behavior.