To build upon its existing Amp Energy beverage range, PepsiCo recently introduced Amp Energy Organic, which features four fruit-inspired flavors that are USDA-certified organic and made with just five ingredients.
The organic energy drinks are made with a base of carbonated water, organic cane sugar, organic caffeine from green coffee beans, citric acid and natural flavors to create varieties like Grape, Citrus, Pineapple Coconut and Tropical Burst. This new Amp Energy Organic collection from PepsiCo is set to be available exclusively at 7-Eleven stores.
Across the food and beverage industries, consumers are seeking out better-for-you alternatives that are made with minimal ingredients, as well as call out the addition of natural sweeteners, organic ingredients and healthier substitutes for common ingredients.
Organic Energy Drinks
PepsiCo's Expanded Amp Energy Range Introduces Better-for-You Options
Trend Themes
1. Minimal Ingredients - The trend towards minimal ingredients in food and beverages presents an opportunity for brands to develop innovative products that prioritize simplicity and transparency.
2. Natural Sweeteners - The growing demand for natural sweeteners opens doors for companies to create healthier energy drinks using options like organic cane sugar and other plant-based alternatives.
3. Organic Ingredients - The rise in consumer preference for organic products creates a space for innovative energy drinks made from certified organic ingredients, offering a healthier choice for consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards organic energy drinks by developing new products that cater to health-conscious consumers seeking better-for-you options.
2. Convenience Store Industry - Convenience store retailers can seize the opportunity to stock organic energy drinks like Amp Energy Organic, targeting consumers looking for healthier beverage choices in easily accessible locations.
3. Sweetener Industry - The sweetener industry can explore the market for natural sweeteners in energy drinks, providing alternatives to traditional sugar and artificial sweeteners to meet the demand for healthier options.