Following the 15 body paint innovations cluster, TrendHunter brings you a strong body paint visual by Amnesty International.
In the campaign, body paint is artistically used on models to camouflage terrible acts against human rights, using a big flag of the offending country as the background.
The ads feature the flags of the United States, Iran, Angola, and Pakistan, with a tag line reading, “No one will keep us from seeing.†The human rights violations include executions, torturous activities, exploiting children as warriors and more.
The nicely executed 2008 campaign was created by Air Brussels-Paris ad agency, Belgium, with creative director/ copywriter Véronique Sels, art director Marine Vincent, photographer Chris Van Beek, and graphic designer Oliier Gillard.
Amnesty International has been very active lately in producing thought provoking ads. See 5 such campaigns below, and check out the body paint innovations.
Camouflaging Human Rights Violations
Amnesty International Flags Campaign
Trend Themes
1. Creative Activism - Amnesty International's use of body paint as camouflage in their campaign against human rights violations presents an opportunity for companies to explore creative and attention-grabbing ways to raise awareness for social causes.
2. Visual Storytelling - The use of body paint in Amnesty International's campaign shows the power of visuals to tell a story and create a strong emotional impact, presenting an opportunity for businesses to incorporate strong visuals in their marketing strategy.
3. Cause Marketing - Amnesty International's campaign against human rights violations presents an opportunity for businesses to align themselves with social causes to not only create a positive impact but also build a loyal customer base that values companies with a strong social conscience.
Industry Implications
1. Advertising - Amnesty International's campaign against human rights violations showcases creative ways to convey a message, presenting opportunities for advertising agencies to explore new and innovative ways to advertise.
2. Fashion - The use of body paint in Amnesty International's campaign presents an opportunity for fashion brands to incorporate bold and unconventional designs in their clothing lines to appeal to consumers who value unique and striking aesthetics.
3. Nonprofit - Amnesty International's campaign against human rights violations highlights the power of storytelling to create an emotional connection with audiences, presenting an opportunity for nonprofit organizations to use powerful narratives to drive social change and make a lasting impact.