The Borden Cheese America’s Favorite Grilled Cheese promotion is being launched by the brand in celebration of National Grilled Cheese Day (April 12, 2026) to find the most popular sandwich in the US.
The campaign is being run now through March 24, 2026 and will allow cheese fans to have their say on which sandwich concept is their favorite. The options come in four recipes including the Classic, Spicy Big Dill, Crispy Onion & BBQ and the Mad Scientist, which each put premium cheese in the spotlight. The winning recipe will be announced before National Grilled Cheese Day, while each vote from consumers acts as an entry to win a year's supply of Borden Cheese.
The Borden Cheese America’s Favorite Grilled Cheese promotion will also see participants entered to instantly win one of 100 swag packs with merch and coupons inside.
Vote-Backed Cheese Campaigns
The America’s Favorite Grilled Cheese Promotion is from Borden Cheese
Trend Themes
1. Vote-backed Promotions - Consumer voting mechanics are being leveraged to drive engagement and data capture, enabling personalized product offers and crowd-validated SKUs.
2. Community-curated Recipes - Crowdsourced recipe selection is creating new pathways for co-created menu items that align product development with demonstrated consumer preferences.
3. Premium Cheese Spotlight - Elevating premium ingredients in simple comfort foods is reframing commodity categories toward gourmet positioning and premium-margin extensions.
Industry Implications
1. Food Retail - Retailers are positioned to integrate vote-driven assortments and limited-time displays that respond to real-time consumer popularity signals.
2. Promotional Merchandise - Branded swag tied to participatory campaigns is shifting promotional merchandise from giveaway clutter to collectible revenue streams with secondary-market potential.
3. Dairy and Cpg Marketing - Dairy brands are finding that experiential, contest-based marketing can accelerate product trial and justify premium pricing through storytelling and provenance.