The American Two Shot Fall 2013 lookbook is cheekily titled 'Mom's Home,' which suggests that the two lovebird characters had to get creative when romancing each other. Of course, they do so in an old meets new sort of way thanks to the use of iconic Polariods, vintage styles and much more. Shot indoors and outdoors, the photoshoot is adorable and playful, which complements the casual chic outfits perfectly.
Lensed by photographer Chuck Dong, the American Two Shot Fall 2013 lookbook showcases designs from indie New York designers such as Eddie Eddie by Billy Tommy, Tanya Taylor, NOMIA and Timo Weiland, to name a few. The Soho boutique is known for carrying such low-profile brands. Another reason why the catalog is so appropriately executed.
Cheeky Polaroid Catalogs
The American Two Shot Fall 2013 Lookbook is Titled 'Mom's Home'
Trend Themes
1. Cheeky Lookbooks - Opportunity for brands to create playful and attention-grabbing catalogues that showcase their products in a fun and unconventional way.
2. Old Meets New - Potential for incorporating vintage elements into modern designs, creating a nostalgic appeal for consumers.
3. Indie Designer Collaborations - Chance for independent designers to gain exposure and reach a wider audience by partnering with boutique retailers.
Industry Implications
1. Fashion - Fashion brands can leverage cheeky lookbooks and incorporate old-meets-new aesthetics to captivate consumers and make a lasting impression.
2. Photography - Photographers can explore innovative ways to capture and showcase products, embracing unconventional techniques like using polaroids.
3. Retail - Boutique retailers can collaborate with indie designers to curate unique collections and offer customers a diverse range of fashion options.