In light of recent bankruptcy news, could these American Apparel ads be saving costs by using line-drawn ads instead of real models?
In following their usual controversially sexual ads, American Apparel continues to use the "sex sells" concept in their new drawings. They push the boundaries by sketching completely bare-all girls in nothing but a very revealing robe. Will the new American Apparel ads bring back their customers?
Implications - One of the best ways a company can ensure genuine brand interest is by investing in marketing that features a strong component of sexual appeal. By appealing to a conusmer's carnal desires, the company elicits an immediate, emotional response from the mind of consumers. The ad's content will also draw interest from critics, from a controversy hungry media, and fans of the ad.
Buff Line-Drawing Campaigns
Bare-All Sketches in the New American Apparel Ads
Trend Themes
1. Line-drawing Ads - Opportunity for brands to save costs by using line-drawn ads instead of real models.
2. Controversial Marketing - Using sexual appeal in ads to elicit an immediate, emotional response from consumers.
3. Artistic Advertising - Creating ads in the form of sketches or drawings to attract attention and stand out from the crowd.
Industry Implications
1. Fashion - Fashion brands can explore line-drawing ads as a cost-saving and unique marketing strategy.
2. Advertising - Opportunity for advertisers to use controversial marketing tactics to generate buzz and engage audience.
3. Art - Artists and illustrators can collaborate with brands to create artistic advertisements with a distinctive visual style.