Available exclusively to Amazon Prime members, Amazon Elements is a private label brand of household products launched by the online marketplace in late 2014. The first products offered in the line are diapers and baby wipes. Amazon Mom members are also considered Prime members and will also be able to purchase from the line.
A large selling point of the collection is its insistence on offering customers complete transparency regarding the ingredients and their origins. Each package features a uniqe code that when scanned provides highly detailed information such as where the water contained in the wet wipes was sourced and the type of aquifer.
The Amazon Elements label follows the brand's 2009 launch of the AmazonBasics line, a range of electronics accessories.
Member-Only Private Labels
Amazon Elements is a Line of Everyday Essentials Such as Diapers
Trend Themes
1. Private Label Transparency - Offering complete transparency regarding the ingredients and origins of private label products could disrupt the private label industry.
2. Member-only Exclusives - Creating member-only exclusive products could disrupt the retail industry by increasing the perceived value of membership programs.
3. Personalized Private Labels - Creating personalized private label products based on customer preferences could disrupt the private label industry by providing a customized experience.
Industry Implications
1. Retail - The retail industry could benefit from offering member-only private label products to increase the perceived value of membership programs.
2. Consumer Goods - The consumer goods industry could benefit from providing complete transparency regarding the ingredients and origins of their products to increase customer trust.
3. E-commerce - E-commerce companies could introduce personalized private label products based on customer preferences to offer a customized experience and increase customer loyalty.