Amazon recently rolled out a new feature called 'Amazon Collections,' which looks an awful lot like Pinterest.
Just like the online pinboard, Amazon Collections lets users collect lists of items they would like to purchase. When browsing the site, users can add a 'Collect' button to their bookmarks bar to easily grab items to add to their lists, a feature that is identical to Pinterest's "Pin It" button. As well, users can follow others with similar tastes.
This is a much more dynamic way to make image-rich wish lists and makes it easy for shoppers to visually curate just Amazon products without having to leave the website. Due to the success of Pinterest, it is no wonder that Amazon has modeled Collections so closely after it.
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
Trend Themes
1. E-commerce Curation - Amazon's 'Amazon Collections' mimicking Pinterest's functionality opens up opportunities for other e-commerce platforms to integrate image-rich wish lists and curated collections.
2. Visual Shopping - The success of 'Amazon Collections' highlights the potential for other online retailers to incorporate visual shopping features, allowing users to easily collect and curate products they want to purchase.
3. Social Commerce - The resemblance of 'Amazon Collections' to Pinterest demonstrates a growing trend towards social commerce, where users can follow and be inspired by others' product collections, creating a sense of community and increasing engagement.
Industry Implications
1. E-commerce - The introduction of 'Amazon Collections' suggests that the e-commerce industry should explore ways to enhance product discovery and curation experiences for customers.
2. Retail - The success of image-rich wish lists and curated collections in 'Amazon Collections' indicates that retail companies should consider incorporating similar visual shopping features into their online platforms to enhance the customer experience.
3. Social Media - The growing popularity of social commerce as seen in 'Amazon Collections' and Pinterest presents a valuable opportunity for social media platforms to integrate e-commerce functionalities and capture a share of the online shopping market.