New Balance works in collaboration with Junya Watanabe on a set of the AM574 sneaker model for the Spring 2021 season. The Japanese designer and Boston-based sportswear label join forces once again, and this time around, the focus is on neutral tones.
The new colorways are casual and exude a contemporary energy for the warmer season this year. The silhouette is constructed from two materials starting with a smooth suede that makes up the overlays. There is also mesh for breathability at the ankle collars and toe boxes. Some leather comes into the shoe around the ankle by the heel area. It is then rounded out with some branding details that can be seen on the tongue, the heels, and the rear molds.
Muted Tonal Contemporary Footwear
Junya Watanabe and New Balance Launch a Set of AM574 Sneakers
Trend Themes
1. Contemporary Footwear Trends - The trend towards muted and tonal colors in contemporary footwear creates an opportunity for designers to experiment with texture and materials.
2. Collaborative Sneaker Collections - The trend towards designer collaborations in the sneaker industry opens up opportunities for both brands to bring new ideas and fresh perspectives.
3. Breathable Material Innovations - The trend towards using mesh and other breathable materials in sneaker construction creates opportunities for innovation and experimentation with new materials and design techniques.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend towards muted and tonal colors in footwear to create pieces that are both stylish and versatile.
2. Sportswear Industry - The sportswear industry can benefit from the trend towards designer collaborations in creating new and unique products that appeal to a wider range of consumers.
3. Materials Innovation - The materials industry can take advantage of the trend towards breathable materials in footwear to develop and promote new technologies and products that enhance the performance, comfort, and durability of footwear.