London-based skate imprint always do what you should do works together with adidas on a pair of the Superstar sneaker model. Taking the signature silhouette as the base foundation, it is inspired by the roots of the London brand whilst also honoring elements of skateboarding alongside surfing and positivity.
The shoe's upper is made from sustainable synthetic leather material and it has the iconic puffy tongue for skateboarding themes and is rounded out by the h-vis reflective heel tab that is added for safety. Honoring the London brand's founder and their New Zealand roots, there is a map of the island country on the gum sole unit with the mission statement that reads "tell your friends you love them."
Collaborative Chunky Skate Sneakers
always do what you should do Joins adidas on the Superstar
Trend Themes
1. Sustainable Sneaker Materials - The use of sustainable synthetic leather material in sneaker design presents an opportunity for brands to align with environmental consciousness.
2. Skateboarding and Surfing Fusion - The incorporation of skateboarding and surfing elements in sneaker design opens up the potential for cross-industry collaborations and hybrid product offerings.
3. Positivity and Personal Connection - The inclusion of the mission statement on the gum sole unit encourages brands to explore ways to incorporate positivity and personal connection in their products.
Industry Implications
1. Footwear - The collaborative chunky skate sneakers represent a disruptive innovation opportunity in the footwear industry, where brands can merge skateboarding culture with sustainable materials and unique design features.
2. Fashion - The fusion of skateboarding and surfing elements in the sneaker design creates an opportunity for fashion brands to tap into the streetwear market with unique and hybrid offerings.
3. Sports and Adventure - The incorporation of safety features like the h-vis reflective heel tab in skate sneakers presents an opportunity for sports and adventure brands to enhance their product offerings with added functionality and style.