With the holiday season just around the corner, Hershey's has introduced an alternative to chocolate chip to help home bakers take their favorite treats up a notch.
Playing on the popularity of sweet and salty flavor combinations, Hershey's will now sell Sea Salt Caramel Baking Chips that can be used in a wide variety of holiday recipes. While the new baking chips look very similar to chocolate chips, they feature a decadent caramel flavor and a hint of saltiness, which adds a whole new dimension to cookies, cakes and brownies.
Not only are the new baking chips delicious, but they are also free of gluten and any artificial flavors or preservatives. As senior brand manager of Hershey’s Kitchens Kriston Ohm explains, "As consumers shift their focus toward better understanding the ingredients in their food, we’re prepared to guide them swiftly through the grocery store and the baking process"
Caramel-Flavored Baking Chips
Hershey's is Now Selling a Festive Alternative to Chocolate Chips
Trend Themes
1. Sweet-salty Flavor Combinations - The combination of sweet and salty flavors presents an opportunity for companies to create new and exciting products that appeal to consumers' taste buds.
2. Alternative Baking Ingredients - Alternative baking ingredients, such as Hershey's Sea Salt Caramel Baking Chips, can disrupt the traditional use of chocolate chips in baking and provide home bakers with new options for enhancing their baked goods.
3. Clean Label Products - The increasing demand for products with clean labels presents an opportunity for companies to create baking ingredients and other food products that are free of artificial flavors and preservatives.
Industry Implications
1. Food Ingredients - The food ingredients industry can develop new and innovative products that cater to the demand for new flavor combinations, alternative ingredients, and clean label offerings.
2. Bakery - The bakery industry can utilize alternative baking ingredients like Hershey's Sea Salt Caramel Baking Chips to create unique and exciting desserts that stand out from traditional offerings.
3. Grocery - Grocery stores can cater to the demand for alternative baking ingredients and clean label products by making them readily available to consumers and promoting them in-store and online.