Elevated Casual Footwear Updates

adidas Works with END. on the Alternative Luxury Pack

END. introduces the new Alternative Luxury pack of footwear designed in collaboration with adidas Originals on the iconic Superstar sneaker silhouette. The UK retailer joins the brand to unveil a luxury iteration of the lifestyle footwear model updated by construction and detailed designs.

The upper feature a blend of fabrics and color updates that give it a more regal look overall. The base foundation features the classic white leather as it is detailed with tartan flannel around the tongue, terry cloth and panels adorned with indigo denim as well. Rounding out the elegant details include the sashiko stitching. To complete the sneaker are the golden foil END. branding that is found on the sidewall with green and burgundy suede heel tabs.
Trend Themes
1. Alternative Luxury Pack - The collaboration between END. and adidas Originals showcases the trend of elevated casual footwear with a luxurious twist.
2. Regal Look - The use of blended fabrics, tartan flannel, terry cloth, indigo denim, and sashiko stitching highlights the trend of incorporating regal elements into casual footwear.
3. Detailed Designs - The intricate detailing, such as golden foil branding and suede heel tabs, reflects the trend of emphasizing unique design elements in footwear.
Industry Implications
1. Footwear - The collaboration between END. and adidas Originals presents an opportunity for the footwear industry to explore and innovate in the elevated casual footwear market.
2. Fashion Retail - The Alternative Luxury pack by END. and adidas Originals opens up possibilities for fashion retailers to curate and offer high-end casual footwear options to their customers.
3. Luxury Goods - The luxurious elements incorporated in the collaboration between END. and adidas Originals cater to the demand for premium products in the luxury goods industry.

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