The Alternative Apparel Spring 2012 collection has been dubbed an "Oasis of Color" and it is easy to see why. The label's Spring/Summer 2012 presentation took place during Los Angeles Fashion Week and is sure to be a hit in the City of Angels, which is known for its laid-back, bright style.
Styled by Laura Urbinati, the line featured sun-bleached hues, vibrant colors and bold patterns, making it the ultimate summer wardrobe. Some of the bolder pieces include asymmetrical maxi skirts, mesh tank tops and high-waisted mini skirts in bright shades.
The men's pieces in the Alternative Apparel Spring 2012 are a little less out there and feature classic t-shirts and shorts combos. The brand is also set to launch a nautical-inspired collection of bags and accessories, so make sure to keep an eye out for that.
Palm Springs-Inspired Pieces
The Alternative Apparel Spring 2012 Collection is Full of Bold Prints
Trend Themes
1. Bold Prints - Opportunity for textile and fashion industries to create unique and eye-catching designs.
2. Laid-back Style - Opportunity for retail and lifestyle industries to cater to the demand for relaxed and comfortable fashion choices.
3. Nautical-inspired - Opportunity for accessories and travel industries to offer maritime-themed products and experiences.
Industry Implications
1. Textile Industry - Opportunity for textile manufacturers to produce fabrics with bold and vibrant prints.
2. Fashion Industry - Opportunity for fashion designers to incorporate bold prints and laid-back style into their collections.
3. Retail Industry - Opportunity for retailers to provide customers with a wide range of laid-back and nautical-inspired fashion choices.