Nike introduces its new Alter & Reveal pack of sneakers that allow customers to play and personalize their own sneaker designs. The signature models that make up the foundation of the new pack is the Air Max 90 and the Air Force 1 Low with tearable and changes in visuals with time.
The Air Max 90 sneaker is detailed with a neutral colorway with hits of gray, black, and beige, complete with accents of blue that marks the outsoles. With a closer look, the shoe showcases some textural contrast that sees leather at the mudguards, suede at the forefoot, denim at the collar, and leather overlays that make up the toe box and the branding Swooshes.
Tearable Detailing Classic Sneakers
Nike's Alter & Reveal Pack Feature Customizable Elements
Trend Themes
1. Customizable Sneaker Designs - The trend of customizable sneaker designs is growing, providing opportunities for businesses to offer innovative and personalized products.
2. Visual Alteration with Time - Incorporating elements that change visuals with time into products is an innovative opportunity for businesses looking to create unique and dynamic products.
3. Mixing Textures in Design - Combining different textures in product designs is an emerging trend to create visually interesting and unique products.
Industry Implications
1. Fashion - The customizable sneaker trend is disrupting the fashion industry, providing opportunities for businesses to offer personalized and unique products.
2. Sportswear - The trend of mixing textures in product design provides a disruptive innovation opportunity for sportswear brands to create eye-catching and dynamic products.
3. Retail - Integrating visual elements that change with time into products is a disruptive innovation opportunity for the retail industry to offer unique and exciting products.