The Altamont Apparel Holiday 2009 jackets are here, and they rock. There are two jackets to choose from. The Novel 2 jacket is made out of a polyurethane pleather fabric that looks rad, and the Uptown jacket has more of a worn-out, military vibe to it--as does the Kickstart jacket.
Both of the Altamont Apparel Holiday 2009 jackets are fashion-forward pieces that can be worn even after the holidays.
Implications - The War on Terror has impacted the lives of countless North Americans and this increased interest in military actions has leaked into the marketplace. Consumers now desire products that are military-themed, allowing them to show their support to their troops. Companies can appeal to those demographics affected by the war by manufacturing products with military elements.
Military Holiday Gear
The Altamont Apparel Holiday 2009 Jackets Make Winter Stylish
Trend Themes
1. Military-themed Fashion - Opportunity to create fashion-forward clothing with military elements to cater to consumers' desire for military-themed products.
2. Support for Troops - Opportunity to manufacture products that allow consumers to show their support for troops affected by the War on Terror.
3. Worn-out Military Style - Opportunity to design clothing with a worn-out, military vibe to cater to consumers wanting a fashion-forward military-inspired look.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunity in manufacturing military-themed clothing to meet the increased demand for fashion with military elements.
2. Fashion Retail - Disruptive innovation opportunity in retail by offering a wide variety of military-themed fashion options to cater to the demand of consumers wanting to show support for troops.
3. Fashion Design - Disruptive innovation opportunity in fashion design by creating clothing with a worn-out, military style to meet the growing trend of military-themed fashion.