Beanz Meanz Heinz and now, the brand that is so well-known for its beans is getting into the chilled alt meat category a pair of meatless products that are "powered by beanz." The all-new Meatless Burgers and Meatless Mince are rich in protein while also being low in saturated fat. These meaty burgers are a source of fiber and a satisfying choice for the increasing number of consumers who are searching for plant-based alternatives.
Free from artificial ingredients, these alt meats are first launching in the Netherlands. As Heinz says, the introduction of this new pair of alt meats is just "the first step in our plant-based meals journey." Already, Heinz launched vegan-friendly condiments like mayonnaise and salad cream to celebrate Veganuary.
Bean-Based Alt Meats
Heinz's Meatless Burgers & Mince are "Powered by Beanz"
Trend Themes
1. Bean-based Alt Meats - There is a growing trend towards using beans as a primary ingredient in plant-based meat alternatives creating a market for bean-based alt meats.
2. Low Saturated Fat Meat Substitutes - Consumers are actively searching for healthy, low-saturated-fat meat alternatives creating an opportunity for food companies to create products rich in protein and low in unhealthy fats.
3. Vegan-friendly Foods - The rise of veganism and vegetarianism has created an opportunity for the creation of vegan-friendly foods including vegan condiments and meat-alternatives.
Industry Implications
1. Meat Substitutes Industry - The meat substitutes industry can capitalize on bean-based alt meats trend and focus on creating more products that use beans as a primary ingredient.
2. Healthy Food Industry - The healthy food industry has an opportunity to create meat alternatives that are rich in protein and low in saturated fat to cater to the health-conscious consumer market.
3. Vegan Food Industry - The vegan food industry can benefit from the trend towards veganism and vegetarianism by creating vegan-friendly meat alternatives and condiments that cater to the growing vegan market.