adidas consulted Extra Butter for its knowledge of street culture in its exclusive new AlphaBOUNCE Beyond colorway. The new sneakers draw inspiration from VO2 Max training, which references the running heritage of the shoe. The classic silhouette is reworked to sustain the performance elements of the shoe, while giving it a unique makeover.
The new AlphaBOUNCE Beyond shoes have a speckled white midsole and an upper crafted from Seamless Forgedmesh. The outsoles are constructed from a grippy Continental Rubber and have a sock-imitating cushion fit for ultimate comfort. The shape of the fit is meant to give stability and encourage multi-directional movement. On the captivating exterior, the new version deviates from the relief patterning it usually takes on and instead has plastic welds in an icy Aero Blue. The icy blue coats the tongue, the lace guard and the heel counter as well.
Ice-Like Reworked Sneakers
Extra Butter Gave the adidas AlphaBOUNCE Beyond Shoes an Icy Makeover
Trend Themes
1. VO2 Max Training - Opportunity for fitness companies to create innovative training programs and equipment that optimize VO2 max performance.
2. Seamless Forgedmesh - Potential for athletic apparel brands to develop seamless, lightweight, and flexible materials that enhance comfort and performance in sports footwear.
3. Icy Makeover Trend - Fashion and sneaker brands can explore the use of icy blue accents and plastic welds to create unique and eye-catching designs in footwear.
Industry Implications
1. Sports Performance - Companies specializing in sports performance equipment and technology can develop products that enhance stability and support multi-directional movement.
2. Athletic Apparel - Opportunity for athletic apparel companies to design and manufacture shoes with grippy outsoles and sock-like cushioning for maximum comfort.
3. Fashion and Sneaker - Fashion and sneaker brands can tap into the trendy design of icy makeovers and plastic welds to create innovative and fashion-forward footwear.